Company Overview
Founded in 1980, Digitas is one of the largest integrated brand agency networks in the world. Digitas is a leading global integrated brand agency with 32 offices in 19 countries that helps the world’s biggest brands develop, engage and profit from building loyal relationships with their customers. The Agency works in all channels to pair media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands.
Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe’s VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Digitas provides consulting and analytic services designed to optimize the value of clients web site and digital marketing initiatives. Support services include strategic planning, financial forecasting and ROI evaluation, measurement planning, report design and configurations, webtrends implementation and reporting, infrastructure consulting and implementation, test design, advanced analytics, segmentation, attribution analysis, research and social media analysis, measurement training, organization design and web site optimization.
