Company Overview
Since 2002, Empirical Path web analytics consultants have focused only on measuring clients’ marketing and markets. Measurement isn’t an afterthought to – or Trojan Horse for — design, development, or SEM services. Because we didn’t create your sites and campaigns, we give you unbiased data on what works. And we tell the story behind the numbers, turning dashboards and data into action.
Empirical Path will make your metrics more trusted, complete, and actionable. We deliver insights and transparency by enhancing web analytics software implementations, creating custom reports, and translating data into business guidance. Synthesizing competitive benchmarking and split testing with visitor behavior data lets Empirical Path prove what’s working and fix what’s not.
Please visit our website for case studies and project capsules that illustrate our approach, then contact us in Georgia, New Mexico, or Washington DC to discuss how you can measure and optimize your website.
Services
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Reporting
- Finite, actionable key performance indicators
- Focused dashboards and automated reports
- Segmentation of pages, visits, visitors and audiences
- Interpretation and recommendations from reporting
- Calculation of ROI from pay-per-click and other campaigns
- Detailed analysis of social media and partnership efforts
- Tracking of conversions and goals, regardless of confirmation page
- Detailed measurement of e-commerce transactions and funnels
- Optimization of landing pages and conversions via split testing
- Tracking of Flash and Rich Internet Applications
- Integration of legacy CRM and other data sources
Campaigns
Conversions
Technology
