Company Overview
Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients’ brands by identifying, understanding and enhancing relationships with its customers. Rosetta’s industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand’s most valuable customer relationships.
Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).
Rosetta’s Analytics & Optimization practice specializes in providing valuable insight into client performance and optimization strategies. Our primary objective is to provide reporting, analysis, and consulting services to support our clients’ online marketing initiatives and to lead continuous optimization of the key website outcomes that drive revenue and long-term customer engagement.
Our analysts are experienced in a number of web analysis tools and competencies, including Webtrends Analytics 9 and Webtrends Optimize, among others. With these tools we are able to derive actionable analysis and insight for our clients and internal strategic teams.
The A&O team has broad experience with a range of clients, from leading retail, healthcare, financial and hospitality companies. We work closely with these companies to establish customized and relevant KPIs and benchmarks that track and optimize their online marketing performance, site performance and user engagement.
