Company Overview
Through Marketing Automation, Demand Generation or Strategic Marketing, Rubicon increases the quantity and quality of leads for our clients. Simply put, Rubicon defends marketing investments through an unwavering commitment to measurable, scalable, repeatable results that boost sales. To make our clients the most successful marketers in the world, we focus on the following key elements:
- Data Management
- Lead Management
- Demand Generation
- Metrics + Analysis
Rubicon has provided comprehensive services in these areas to a client list including Seagate, Informatica, Umpqua Bank, Tripwire, Webtrends and Isilon. We continue to develop services that will enable our clients with the toolsets they need to gain a competitive edge in their particular industries.
Check out the following Rubicon webinars:
10 Killer KPIs
Visual Analytics
Services
- Lead Scoring
- Lead Stage Definitions
- Lead Source Tracking (ensuring all leads are tracked appropriately in both MA and CRM tools) and Clean-up
- Marketing Automation Configuration + Customization – Initial configuration, ongoing updates and customization of the tool
